Tuesday, 22 March 2011

Free Evening Standard changing readers habits




Reasons given for reading the Evening Standard:
- (majority) because it's free
- good for covering stories about London
- up to date about London
- sometimes have free offers
- good to read travelling home

Reasons given for not reading the Evening Standard:
- disagrees with the politics of it
- thinks it's crap, wouldn't ever read it
- doesn't work enough in London
- not suited to interests
- no point getting it when you had to pay for it as there were two other free papers

Other comments:
- Thinks it's poor but got it free where he worked
- doesn't want to pick one up, would take one if handed one
- thought 50p was too much to pay and is surprised that it's now free

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